Ari Burleigh

Creative Design and Technology 2013-2015
BETEC
Unit 19 Environmental Heroes


Overview - The scenario
The BBC, in association with the Recycle Now organisation, are looking to develop a cross platform series of games, videos and animated stories to promote and raise the profile of recycling amongst young people (it is up to you to identify an age range).
They are looking for ideas for characters to be used during the development of this project, the only specific requirement for your character is that it is not human but an anthropomorphised animal or object.
They would like to see a full digital documentation of your progress through a comprehensive blog alongside a series of concept drawings and visual representations of the characters you have developed.
These proposed characters should also have a rationale that explains their evidence.

Saturday, 10 January 2015


The Good Brown Squirrel Shoe Outcome (Primary Research)
Why? I chose these shoes because i felt that these are the kind of shoes that my target audience can relate to and i felt that this would give off a good sense of security with their height and shape, however when drawn i am planning on changing the colouring of the shoe to a green to match the colouring of the squirrel. 



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