Ari Burleigh

Creative Design and Technology 2013-2015
BETEC
Unit 19 Environmental Heroes


Overview - The scenario
The BBC, in association with the Recycle Now organisation, are looking to develop a cross platform series of games, videos and animated stories to promote and raise the profile of recycling amongst young people (it is up to you to identify an age range).
They are looking for ideas for characters to be used during the development of this project, the only specific requirement for your character is that it is not human but an anthropomorphised animal or object.
They would like to see a full digital documentation of your progress through a comprehensive blog alongside a series of concept drawings and visual representations of the characters you have developed.
These proposed characters should also have a rationale that explains their evidence.

Wednesday, 5 November 2014

Writing a Brief... The beginning


Target Audience
- 8 to 11
- I picked this age range because its the age where children think they are old and cool but actually are still very young

Form and Style
- For Form and Style I would like the characters to come across almost quite grown up but with the element of childhood and fun.

Character Design
- I am planning on using a three character piece. I am planning on creating a good character and a bad character, the bad character is rather alone while the good character has his side kick.


The bad character will be the red squirrel as he is much more spiky and scary. The red squirrel is a lot more gritty and unappealing the complete opposite to the grey cuddly squirrel.
The grey squirrel is a lot more cuddly with big innocent eyes, he is the hero in my story along with his sidekick.


- The mouse is the sidekick of the story he is loyal but a bit dim. He is rather fat and always makes bad jokes but he stands by the grey squirrel no matter what.


Scenery
- For my scenery I am going to explore a urban street filled with rubbish and at one end the Red Squirrel lives with all his evil plans on the other end the Grey Squirrel and the Mouse who are always trying to defeat the Red Squirrel and clear up all the rubbish!

Ways of Working
- I am planning on working with illustrator, Photoshop, and hand  drawings and sketches.

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